OUR STORY

ORIGINS 

Victor and Valor was born from the ashes of the pandemic. After our founder experienced the loss of his father, a man who served this country (and had an impeccable beard we might add), he felt the best way to immortalize his late pops was to provide men with the same sense of confidence his father possessed. Both he and his father believed that how you look, and feel, can directly correlate to all of life's big and small victories. 

 

At Victor and Valor, we don’t care about getting rich. And truthfully, we don't want the headache. For over 20 years our founder devoted his life to the entertainment industry. Climbing the ranks ultimately to become an Executive Producer and creator of television series. It quickly became a life that required too much time away from his family and newborn child. Without hesitation, he walked away from the industry to invest in what would ultimately make him and his late pops proud, a lifestyle brand that pays things forward beyond just selling premium products.

 

We’re not a corporate behemoth, it's actually why we chose to leave our corporate jobs. We vow to be your no bullish*t slinger of mens products and provide you with the best customer service possible. 

 

FIRST YEAR INITIATIVES

 

CURIOUS HOW WE GIVE BACK? 

 

  • BEARDED HERO OF THE MONTH:  Each month we’ll be surprising a new unsuspecting bearded hero. This person will have shown bravery, possibly chivalry, or immense dedication to some facet of his life or others, and he’s done so while being bearded. If the person chosen can be identified and sign our affiliate agreement BEFORE the month for which they've been nominated ends, they'll receive 15% commission on net sales from our website (Amazon excluded) for that single month. 
    • To nominate someone, please email or message us on social and tell us who and why they should be considered. 

 

 

  • CUTS FOR MEN IN NEED: Each year we will provide haircuts and grooming products to men who have experienced financial hardships. Not only that, but we will document this journey on our social channels. As we grow the company, the hope is that we can also grow this initiative to help more and more men.

 

  

  • GIVING BACK TO SMALL BUSINESSES: In return for supporting us (a small business), we want to support our customers right back. Twice each year we will use our professional video production experience to spotlight one of our customer’s small businesses. They will receive a video worth $20,000 and a mention on our social channels. Rules include: 
    • Purchase at minimum one verifiable product from our online store.
    • Submit links of yourself, your business and a summary of your journey building the business to: hello@victorandvalor.co
    • Two winners will be chosen and contacted at the end of each year. In the following months thereafter, the business video feature will be published.